How to Get FMCG Products Directly from a Distributor?

- Business - January 9, 2023
getting FMCG products distributor

Are you looking to stock your shelves with FMCG products? Directly purchasing from a distributor can be a cost-effective and efficient way to get the products you need for your business. In this blog, we’ll walk you through the steps for finding and working with an FMCG distributor, from researching potential options to negotiating terms and placing your order.

What is an FMCG product?

Fast Moving Consumer Goods (FMCG) are products that are sold quickly at a relatively low cost. These products include many items, such as food, beverages, household cleaning, personal care products, and more. FMCGs are often referred to as “consumer packaged goods” and are characterized by a high turnover rate, meaning they are purchased and used quickly. Because they are purchased frequently and have a relatively low price point, FMCGs are an essential category for many retailers.

What is an FMCG Distributor?

FMCG distributors are the companies that distribute fast-moving consumer goods that are sold quickly at a relatively low cost. They sell consumer goods with a rapid turnover, including non-durable household goods such as packaged food, beverages, toiletries, and other consumables.

How to get FMCG products directly from a distributor?

Finding the best FMCG distributor is difficult. Here are some tips on how you can get FMCG products directly from a distributor.

1. Research potential distributor

Firstly, you should make a list of FMCG distributors in your area. You can search online, ask for recommendations from other business owners, or check with industry trade organizations.

2. Contact the distributor

Once you have a list of potential distributors, reach out to them to inquire about their product offerings and availability. Be sure to clearly understand the types of products you are looking for, your budget, and any other relevant details.

3. Negotiate terms

Once you have identified a distributor that can meet your needs, it’s time to negotiate the terms of your relationship. It may include the price of the products, payment terms, delivery schedules, and other relevant details.

4. Place your order

Once you agree to the terms with the distributor, you can place your order for the FMCG products. Be sure to provide all necessary details, including the quantities and varieties of products you want to purchase.

5. Stay in touch

After your initial order, keep in touch with your distributor to discuss any changes or updates to your product needs. It will help ensure that you have a reliable source of FMCG products for your business.

How to build and maintain a strong relationship with your FMCG distributors?

Online marketplaces can be a useful channel for distributing Fast Moving Consumer Goods (FMCG) products. They offer a wide reach and the ability to easily sell to consumers all over the world. Many consumers prefer to shop online, and online marketplaces offer a convenient way for them to purchase FMCG products. Additionally, online marketplaces often have a built-in customer base and can handle the fulfilment and shipping of orders, which can be beneficial for FMCG companies that may not have the resources to handle these tasks themselves. However, it’s important to consider the fees associated with selling on online marketplaces, as well as the potential competition with other sellers.

The future of distribution for FMCG products in the digital age

The future of distribution for Fast Moving Consumer Goods (FMCG) products in the digital age is likely to be heavily influenced by technology. Online marketplaces and e-commerce platforms will continue to grow in importance as consumers increasingly shop for FMCG products online. Additionally, the use of data analytics and artificial intelligence may help FMCG companies to predict consumer demand and optimize their distribution networks more accurately. There may also be an increase in the use of automation and robotics in distribution centers to improve efficiency and reduce labor costs. It’s important for FMCG companies to stay up-to-date with the latest technology and trends in distribution in order to remain competitive in the market.

What is the best way to get a distributor for your FMCG product?

As we have described on above, to get a distributor for your Fast Moving Consumer Goods (FMCG) product, you should first research potential distributors that have experience in your product category and a successful track record. Create a sales pitch highlighting the unique selling points of your product and how it can benefit the distributor and their customers. Contact potential distributors through phone, email, or industry events and make a presentation to them. If the distributor is interested, negotiate the terms of the agreement, including the price, minimum order quantities, and payment terms. Finally, sign a contract outlining the details of the agreement. Be professional and persistent as it may take time to find the right distributor for your product.


You can purchase FMCG products from distributors at a low cost and efficiently, making them the perfect choice for your shelves. Consumer packaged goods, or FMCGs, are commonly referred to as “consumer packaged goods” because consumers buy and consume them quickly. Selection of the best FMCG products exporter is essential for your business. Make market research before the appointment of an FMCG distributor. Because there are many FMCG exporters in the market, you should select the perfect one for your business because distributors play an essential role in developing the business. Before choosing, you should know what you’re looking for, your budget, and other relevant information. Discuss all relevant details with the distributor, such as product prices, payment terms, and delivery schedules.

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